Skip to content for iOS [TBD] [TBD]

In six months, five thousand users downloaded the BULQ app and have purchased $300,000+ in inventory for their businesses.

Goal & Context

Given a broad mandate to build an app from our executive team, I lead a cross-functional team through the Design Thinking process to take an app from concept through delivery.


The BULQ mobile app has helped thousands of users purchase millions worth of retail goods to power their small businesses.

UX Design Process

Discovery Research

Before rushing into selecting features, we spent time with customers of the existing website to identify buying patterns, habits, browsing behaviors, and to understand how our customers approach buying for their businesses.

Example customer day in the life
Example customer day in the life


We identified several problems our customers face as they shop on the site. Thanks to research and analytics, we were able to focus on helping customers save time sorting through inventory to drill down into just the kinds they want and helping customers know when new inventory they might like is listed on the platform.


Knowing the problems we were trying to solve, I worked with tech and product team members to brainstorm solutions with an emphasis on the unique capabilities provided by iOS devices. Working closely with a product manager, I grouped features and solutions into themes and sketched sample screens to show how the app might come together. This process helped us propose the scope for an MVP app.

Sketch showing app onboarding flow
Sketch showing app onboarding flow


As ideation continued, I created a clickable prototype of first wireframes and later app comps. These prorotypes allowed us to try out ideas quickly and cheaply directly on iPhones.

Screen flow showing mobile checkout
Screen flow showing mobile checkout


With prototypes in hand, we were able to conduct usability tests and assess some of the assumptions we had made earlier. We refined several features and expanded the first-launch and onboarding experience based on feedback from users.

Screenshot from remote usability test
Remote usability testing session

Product Roadmap

Since launch, I have repeated an abbreviated version of this process to identify issues, brainstorm solutions, and work with the team to incorporate them into the app. These features include new ways to preview the contents of a lot in the app and new ways to search, browse, and filter inventory.


Same as eCommerce site